#bmoretechb At Advertising.com (AOL) for Baltimore Tech Breakfast

I am at the monthly Baltimore Tech Breakfast that is organized by Ron Schmelzer of bizelo.com.

The hashtag is #bmoretechb

Hooop.la - The linkedIn of Social Discovery Apps.

Devin Partlow.

Social Discovery based on proximity and availability.

Free Android App on Google Play. iPhone App in the works.

The app will connect you with merchants (coffee shops / restaurants.

for your meeting.

In development since 2010. Now on fourth iteration. More focused around building connections.

Magpie Sensing

http://www.magpiesensing.com

Realtime monitoring of real world environments.

Presented by Thomas Smith

Told a story about a rise in Whooping cough despite vaccination. The cause was a refrigerator malfunction. The challenge was to keep the cold chain during transportation.

Manufacturers and insurers lose hundreds of millions of dollars. It is almost impossible to trace the cause in the transportation chain.

The Magpie 1 device is a small device that broadcasts route and temperature and humidity.

The competition is:

- Paper Strips

- Data Loggers

- FedEx specific - SenseAware (domestic use only)

Magpie 1 - customizable sensor. Low power. 

Looking for funding to support completing development and starting initial production. 

Works globally across multiple carriers and so is applicable to international shipments. 

Estimated cost is $200 per device. 

Wehgee - Justin D'Onofrio

http://www.wehgee.com

Wehgee is based out of New Jersey.

Combines personal connection and link sharing and collective sharing.

Is this Delicious + Facebook + Pinterest?

Traditional categories: Video, Links, Quotes, Photos, Audio

A weekly topic - conversation starter..

It looks like there is no link to existing social network

Wehgee has topics running for a week. - gives people time to think.

On Twitter on @Wehgee

Currently entering beta testing.

Working on Mobile version and Twitter and Facebook integration.

Business Model based around sponsored tags.

Pinweel - Tony Amoyal

Pinweel is not Katarina Fake's Pinwheel application.

Group photo sharing with awesome privacy settings.

Pinweel is mobile and group photo sharing.

Create public or private shared albums.

You can make an album publicly visible but require an invite to allow upload.

SMS or email photos is cumbersome. Facebook is not private enough.

Dropbox is cumbersome. not social and can get pricey for large albums.

Instagram users use Pinweel for volume sharing.

Built on EC2 and S3. Mongo for data store. Built in Rails.

OnePhoto - Matthew Taylor

http://www.onephotoapp.com

Another photo sharing application. Matthew Taylor presented at last night's Baltimore Wordpress Group in Columbia. See my notes from last night here:

http://ekive.blogspot.com/2012/03/baltimore-wordpress-meetup-group-at-adg.html

OnePhoto is an application built using the Wordpress platform.

It is focused around the desktop. 

The Greenbox allows you to upload unsorted photos and then easily tag and add in to albums.

OnePhoto allows groups to contribute photos. 

A very nice clean interface that demonstrates the enormous potential of the Wordpress platform.

MD Entrepreneur Resources - Robert Rosenbaum, TEDCO Pres & Exec Dir

Check out TEDCO at http://www.marylandtedco.org/

TEDCO was mentioned as an Entrepreneur Resource at ThinkBig Baltimore  on Monday night. See my notes:

http://ekive.blogspot.com/2012/03/baltimore-wordpress-meetup-group-at-adg.html

Entrepreneur Expo on November 13, 2012. Expect 500 entrepreneurs to attend.

Startup America Partnership. This Friday launch at U of MD College Park for Maryland launch.

Check out MD.S.co

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Baltimore Wordpress Meetup group at ADG Creative in Columbia

There is a great turnout for the Baltimore Wordpress Meetup Group at ADG Creative in Columbia, MD.

People are turning to Wordpress because it handles User Management out of the box.

User Segregation

example site: OnePhotoapp.com - Matt Taylor of OnePhoto gave a very informative presentation about how he built the platform using Wordpress. 

TinThumb is an imaging processing plugin. There have been numerous recent  security issues.

Post 2 Post allows you to create many-to-many relationships between posts. 

E-Commerce options:

WPMU

Jiigo

WooCommerce (multiple payment processor options)

You can also use PayPal.

Stripe - Credit Card Payment Processor that integrates with WooCommerce.

Use Payment processors to handle credit cards. You do not want to be handling credit card numbers yourself. An exploit or breach can cost $250,000 in liability.

With Wordpress 3.x you can integrate in to the Admin Bar. This can clean up your site design.

Twitter's Bootstrap is a HTML5 complaint tool for UI development - Great for laying out a theme.

Artisteer is also a great development tool for layouts. There is a 30 day trial period for it.

Codex - The Wordpress documentation. Best place to go http://codex.wordpress.org

Next meetup will be on "You're not doing it right!"

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Organizations have to learn that Social Media is a conversation and not a broadcast

There is a great article on John Bell's blog - The Digital Influence Mapping Project: "Don't over-react to a social media crisis"

Hugh McLeod sums up how organizations often take wrong steps in Social Media. It is not Advertising - it is a conversation.

Social media is a conversation

In my experience the detractors want to be heard and if a brand is really listening and not just using Social Media as a broadcast many situations that are initially perceived as a Social Media Crisis will quickly calm down and dissipate in to a largely forgotten timeline.

The key is IF the organization demonstrates that it is really listening. When the naysayers think you are a faceless bureaucracy they shout louder. When they realize that there is a real person listening they will typically moderate their tone because they perceive that they are being heard.

So as John Bell's article points out. Stay calm. Take a deep breath. Show the community that you are listening. That you are human. That you really are authentic. Don't be afraid of admitting a mistake or misstep. Demonstrate that you are willing to learn from your community. It is these steps that will help to not only address a crisis but in many cases convert detractors in to supporters.

I witnessed a small case like this last week. Google made a change to their bookmark gadget on iGoogle. It was a usability disaster. It looked pretty but was less than usable. Users hit the comments board for the widget and panned Google. A string of 1 star reviews. Within hours the widget had been reverted to it's original design. The comments board lit up again. This time with overwhelmingly positive responses. Those detractors had been converted to supporters. Google had listened.

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@Baratunde Thurston closing Insquared #in2

Baratunde Thurston - How To Be Black

Wikis and Streams - expanding the way we tell stories - this was an emerging trend in elections. 

Baratunde gave a hilarious recounting of the Abortionplex story.

http://www.theonion.com/articles/planned-parenthood-opens-8-billion-abortionplex,20476/

and the entries created on Yelp by readers:

http://www.yelp.com/biz/abortionplex-topeka?sort_by=date_desc

and how it was taken seriously by a congressman:

http://www.addictinginfo.org/2012/02/06/republican-congressman-duped-by-abortionplex-article-in-the-onion/

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@baratunde commenting on inclusion

There is an environment of possibility.

Exclusion may not be an intent but rather a result of non discriminatory habit that misses out on a world of other opportunities.

Checkout http:// cultivatedwit.com

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#In2 Startup Traction session with Tara Hunt (@missrogue)

After a great lunch time talking with different people about HealthCare and HealthCa.mp

The trigger question for this session: How do you get past the first user and scale your idea/product/service?

"Product market fit is what matters at the end of the day" - Tara Hunt.

Check out TechSoup - a resource for non-profits: http://home.techsoup.org/pages/default.aspx

Also NetSquared - http://www.netsquared.org/share?cg=slider

SEO - increases traffic but conversion can be really low.

Reduce the barriers to engagement. Easy on ramp. Easy sharing.

Growth isn't the only success metric. Check out the book: small giants.

One tip for cheap internet access. Check out Comcast internet essentials : $9.95 per month. http://www.internetessentials.com/

Tara's guide to setting your target:

1. Who is my customer (ONE person)?
2. Why would they give a hoot?
3. What is your ONE core metric of success?
4. What are 5 things I can do TODAY to get there?

Then work out what is the MVP - What is the Minimum Viable Product?

Some of the participants at this session:

• nobadgift.com
• dinnertime.com (not live yet - authorization required for access) ties in to employer health and wellness programs. 
• rigorison.com (a blank template for a teenage software writer)
• 
  

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Posterous - you failed me! But at least I caught some pics of @MissRogue 's Keynote session. #In2

I am here at the Insquared Innovation conference. I was trying to use the Posterous App on an ASUS Transformer  tablet and was making notes from a great Tara Hunt keynote session when I got a message that Posterous was not connected. 

I had taken a couple of pictures  which were saved but when I went back in to the app there were no draft notes. No autosave on the web through the app. So I lost some great notes from Tara's session.

Posterous - can you update your spaces app to either save a draft locally or perform an autosave at regular intervals on the web. I assume the Postrous mobile App is actually interfacing with the web platform.

What have I learned? Stick to email for posting to Posterous!

Here was Tara Hunt kicking off here Keynote session at InSquared. (http://bit.ly/In2Schedule)

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Posterous - you failed me! But at least I caught some pics of @MissRogue 's Keynote session. #In2

I am here at the Insquared Innovation conference. I was trying to use the Posterous App on an ASUS Transformer  tablet and was making notes from a great Tara Hunt keynote session when I got a message that Posterous was not connected. 

I had taken a couple of pictures  which were saved but when I went back in to the app there were no draft notes. No autosave on the web through the app. So I lost some great notes from Tara's session.

Posterous - can you update your spaces app to either save a draft locally or perform an autosave at regular intervals on the web. I assume the Postrous mobile App is actually interfacing with the web platform.

What have I learned? Stick to email for posting to Posterous!

Here was Tara Hunt kicking off here Keynote session at InSquared. (http://bit.ly/In2Schedule)

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Insquared kicks off with @missrogue aka Tara Hunt

Great keynote from Tara Hunt on maintaining the status quo.

The Insquared Schedule:  http://bit.ly/In2Schedule

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I am @mica for gb.tc's insquared conference

Today I am at MICA for gb.tc's insquared innovation conference. MICa always has lots of cool art and design... Except for the coffee. Let me explain.

The coffee dispensers have a drip tray. But when the drip tray is in place there is not enough space to put the coffee cup under the spigot. A classic design faux pas.

However, the art-o-mat is totally cool! A re-purposes cigarette vending machine that dispenses cellophane wrapped art.

Check out more at http://www.artomat.org

Mark Scrimshire
B: http://ekive.blogspot.com
....Sent from my iPhone

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Organize your job search with cloud-connected tools (@evernote @orchestra @dropbox @myen) #JHUcloud

Today I am presenting a session on the use of cloud-connected productivity apps to help people in their job search. Then I am heading to Washington DC to take part in a panel discussion at Johns Hopkins Carey Business School. The panel is discussing "The Clouds Silver Lining".

These are tools I use everyday, besides Google Search and Gmail. Actually I access Gmail using my iPhone or the mac Mail.app on my laptop. I don't often use the native gmail web app, unless I am working from somebody else's machine.

THe tools I find myself turning to are:

• Evernote
• DropBox
• Orchestra

EVERNOTE

Evernote is an amazing piece of software. It is available across all the major computing, tablet and smartphone platforms. There is a major ecosystem surrounding it that creates custom apps that tap in to Evernote. The most amazing feature is the ability to search inside pictures for text. If you collect recipes this is an invaluable feature.

A great free application.

DROPBOX

DropBox is a must have piece of software. Like Evernote there is a growing ecosystem building up around Dropbox. 2GB of storage available for free and software for all the major platforms. You can also access your files via a web browser. Dropbox is the software equivalent of a thumbdrive, but one that also works on a smartphone or tablet.

DropBox is one of the first applications I install when I get a new laptop. I then usually install 1Password from Agilebits to manage my  passwords. 1Password is available across multiple platforms and can be configured to use Dropbox as it's datastore. The combination of 1Password and Dropbox is very powerful.

ORCHESTRA

Orchestra is a new web and iPhone app that is still in beta. It is like Tripit for Tasks. The real power is in the ability to forward tasks to Orchestra from email and it will setup the tasks. Just like Evernote you can include #Tags to define lists. Orchestra is simple but very powerful. You can share tasks with others, or keep them to yourself. The syncing between web and iPhone app is quick and easy. I find that most of my actions come in via email and so forwarding the email to tasks@orchestra.com is quick and easy.  You can do this from any device that you send and receive email on.

Here is the slide deck from my presentation and demo session:

What are the tools you find yourself turning to everyday?

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On Weds 3/21 I am speaking on a panel @JHUCarey in DC on The Cloud's Silver Lining #jhuCloud

This Wednesday evening I am joining a group of panelists at the Johns Hopkins Carey Business School in Washington DC for a panel on "The Cloud's Silver Lining.

We will be encouraging people to tweet at the event using the hashtag #JHUCloud

Here is the the link to the event page: http://alumni.jhu.edu/event/cloud

If you plan to be there send me a tweet to @ekivemark!

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@mica for #ib10

Mark Scrimshire
B: http://ekive.blogspot.com
....Sent from my iPhone

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Becky Frederick presenting about stem cells at #ib10

Mark Scrimshire
B: http://ekive.blogspot.com
....Sent from my iPhone

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'It is their passing that keeps me going'

Here is a great article about Community Education Group that is doing great things to support better health in some of the most under privileged area of our nation's capital.

I am proud to be part of a team that is supporting CEG's mission to improve the health of the community they serve.

http://mobile.globalpost.com/dispatches/globalpost-blogs/global-pulse/hiv-aid...

Mark Scrimshire
B: http://ekive.blogspot.com
....Sent from my iPhone

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In tune with Promoting Health Awareness - The American College of Medical Informatimusicology @Acmimimi

I am proud to have been inducted as a fellow of the American College of Medical Informatimusicology. This came about through the secret session at Health 2.0 in September 2011. A secret RainbowButton Initiative video was recorded with a cast of many and music provided by the esteemed ACMimimi Founder - Ross Martin. Details are here on the ACMimimi.org site.

Here is the video:

and here is my fellowship certificate that I am proud to display....

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Another one bites the dust…Is @jawbone UP ready for primetime or will Nike Fuelband steal the market?

I have been wearing my jawbone UP for some time now. I must admit I don't use it as much as the fitbit. I am on my second UP wristband. The first one refused to charge or sync unless you stretched it - see my earlier blog about this. I was hoping that the updated UP would have fixed the early production issues.

The replacement fared better. Admittedly the cap lasted only a few weeks. It is not a skier friendly design. The cap gets caught in clothing and pops off easily. Never to be seen again. Definitely a design flaw where you loose the one piece of the device that carries the logo. I just kept thinking - this would never have made it out of the Apple design studios...

In the last couple of weeks the UP had become increasingly temperamental at syncing. I had to try to sync multiple times before it would actually complete a sync. Then this weekend it just died. No lights. No vibration. Nothing. 

I left the UP to charge for two days but no deal it is still dead. I think jawbone have some work to do on the design of this product. Unfortunately time is slipping away for them. The Nike+ Fuelband

 has been launched and is an interesting design that will leverage an embedded infrastructure that Nike has nurtured with Apple. I have to get my hands on a Nike+ Fuelband

 to try out and see how it fits in to my daily life. 

Mark Scrimshire
B: http://ekive.blogspot.com
....Sent from my iPhone

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The Patient and The Life Record. Consumer Health Data Dwarfs the EMR.

KevinMD has a great post on his blog:

Who should control cradle to grave patient health records?

The answer is the Patient. We need a life record. We don't know what information will be relevant until it is too late. Let's use big data and what computers are good at to store  filter and analyze our health data - from all sources.

Consumer generated health data is already dwarfing the data that health providers have on us in their EMRs.

I pointed this out recently in my presentation at HIMSS12 Leading From The Future: 

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Posterous Finds A Home In The Arms Of Twitter | TechCrunch

Twitter just announced that it has acquired Posterous, the Y Combinator-backed blogging and sharing platform that competed early on with Tumblr.

Terms of the deal weren’t disclosed. Posterous had raised $10.1 million in two venture rounds plus early seed funding from investors including Redpoint Ventures, Trinity Ventures and Jafco Ventures. I’d suspect it’s a similar outcome to what happened with Gowalla’s deal with Facebook, where talented employees find a soft landing at an acquirer with a shared mission. There were already some ties between the two companies. Chris Sacca, an early investor in Twitter, was also an advisor to Posterous.

Posterous says its service Spaces will stay up and running and that the company will give plenty of notice to users if they start to change the service.

An early competitor to Tumblr, Posterous was known for the savvy way it combined e-mail and other channels to allow users to post content from any type of web application. But it didn’t have quite the same traction as New York-based rival Tumblr and early founders like Garry Tan departed for greener pastures at places like Y Combinator, where he eventually became a partner. It evolved and late last year, the company released Spaces, a way to privately share photos with friends or family.

Here’s Posterous’ statement:

March 12, 2012 Posterous is Joining the Flock at Twitter
Big news: Posterous has been acquired by Twitter!
The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.

Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.

You can find more information answers to other questions you may have here.

Finally, we’d like to offer thanks to all of our users, especially those who have been with Posterous since day one. The last four years have been an amazing journey. Your encouragement, praise and criticism have made us better. Thanks for that. We look forward to building great things for you over at Twitter.

And here’s Twitter’s statement:

Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.

Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.

We’re always looking for talented people who have the passion and personality to join Twitter. Acquisitions have given us people and technology that have enabled us to more quickly build a better Twitter for you.

Crunchbase

• POSTEROUS

Company: Posterous

Website: posterous.com

Launch Date: May 2008

Funding: $10.1M

Posterous emerged from Y Combinator in the summer of 2008 as an innovative company focused on making blogging simple - as simple as sending an email - and now has more than 15 million monthly users. With the launch of Posterous Spaces, the company is bringing its trademark simplicity to help people share smarter with intuitive privacy controls to share selectively across multiple platforms.

Learn more

via techcrunch.com

Posterous is my go to service for publishing to Social Media. Please Twitter don't disrupt this incredibly valuable and easy to use service.

The only improvement we really need is an easier way to remove spam comments.

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HealthCamp meets StarTrek: James T. Kirks Rules of Leadership parallel HealthCa.mp

There is a great article in Forbes by Alex Knapp on the Five Leadership lessons from James T. Kirk.

As a long time StartTrek fan I had to read the article. It got me thinking (Always dangerous I know!).

There are many parallels between Kirk's leadership style and active participation in HealthCamp. 

Make sure you read the Forbes article but here is a quick summary:

1. Never Stop Learning

2. Have Advisors with Different World Views

3. Be Part of the Away Team

4. Play Poker, Not Chess

5. Blow Up the Enterprise

How do these Leadership rules apply to HealthCamp?

1. Never Stop Learning: Participants at HealthCa.mp are not a passive audience. They are active participants. The opportunities to learn new things is only limited by your willingness to engage with others before, during and after the event. This also directly links to rule number 2...

2. Have Advisors with Different World Views: HealthCa.mp brings together people from across the health care spectrum and beyond. The diversity of world views is one of the true strengths of the experience. The different perspectives that each participant brings sheds new light and triggers insights in to challenges people have been facing. 

3. Be Part of the Away Team: Participating in a HealthCa.mp is exactly like leading an Away Team. When participants step out of their every day working environments and meet with people that they do not normally have opportunity to meet with they gain new insights in to their work. They add an amazing depth to their experience that strengthens the work that they do. HealthCa.mp is where you join an Away Team and participate in new shared discoveries. So come to HealthCa.mp - just don't wear a red shirt!

4. Play Poker, Not Chess: We live and work in a world where despite our desire to create predictable rules we find that life happens. HealthCa.mp is an organic experience where the participants define the agenda for the day. The experience is a product of their interactions. As such there are no rigidly defined rules. There may be some structure to the day but the participants drive the outcomes. Experiencing HealthCa.mp reminds us of the need to be adaptable and embrace the unpredictable nature of the world we live and work in. 

5. Blow Up The Enterprise: HealthCa.mp is an opportunity to validate your passion. To gain new perspectives and determine the relevancy of what you are doing. Participation in HealthCa.mp is like participating in an instant focus group. It is a sanity check - some might say an "insanity check" - It can help you validate a product or service idea. It can also help you understand emerging trends and help you asses the risks to your business or product line. You can argue that Apple is winning the future by creating the Post-PC market which they dominate with the iPad. This new market is caniballizing the PC market place and even eating in to their traditional computer sales   but by by "blowing up their Enterprise" they are emerging victorious in a Post-PC world. 

There are a number of HealthCamps coming up in 2012. Check out the latest list at http://HealthCa.mp/calendar. Currently scheduled events include:

• HealthCa.mp/rdu, Raleigh, NC on Friday April 13, 2012
• HealthCa.mp/dc, Washington, DC on Monday June 4, 2012
• HealthCa.mp/sfbay, San Leandro, CA on Friday October 5, 2012

Embrace the James T. Kirk rules of great leadership - sign up for a HealthCamp today!

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TagCrowd your LinkedIn Profile

Have you tried this?

Use TagCrowd to create a Tag Cloud of your LinkedIn Resume page...

Hear is the embedded version

analyst aol architect architecture blog bluecross blueshield business carefirst chief cio com community consultant corporate development director editor electronics enterprise expertise full health information linkedin llc management mark media members present profile program project scrimshire senior services social software strategic strategy systems team technical technology videntity view web website years

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