Personalized Medicine is the long tail of Health Care /cc@HealthThinker

Jane Sarasohn-Kahn points us to a new video from Fidelity about the future of Health Care through Personalized Medicine: 

Per Jane's post

I tore out a two-page ad from the June 17, 2012, New York Times Magazine sponsored by Fidelity Investments with the headline, "Your genetic secrets may not be a secret much longer...and we see opportunity." The ad copy went on to talk about the emerging era of personalized medicine and big data to help patients…and to be an investment growth area. 

What Fidelity Investments is talking about is "The Long Tail" being applied to Health Care. 

We are moving in to an era of transformation where we move from "Industrialized Medicine" to "Personalized Medicine." By this I mean we are moving from a world where Health solutions are developed and delivered to 98% of the population. Everybody has to fit in to the box. Personalized medicine is a mass market solution where technology is applied to a problem and it takes in to account the individual. 

Google and Amazon are masters of this in the Internet domain: Google's AdSense allows any website to incorporate tailored Ads for their audience. This works whether a site has tens of users or millions of users. Amazon has done the same with the ability for anyone to see a product from their site by simply inserting a few lines of code. 

Industrialized Medicine is a single standardized process applied to millions of people almost regardless of their health history and certainly ignoring their genetic profile. 

Personalized Medicine is the Long Tail coming to Health Care. Thousands of Treatments tailored to the individual and their genetic makeup, informed by research gained from mass populations.

This is a new world and I am certain we will see new entrants that embrace this world of hyper-personalization and deliver solutions at massive scale.

Here is the link to Jane's Health Populi blog post: http://healthpopuli.com/2012/07/18/why-fidelity-investments-is-talking-health-care-in-a-youtube-video/

and here is the link directly to the YouTube Video: Personalized Medicine - Fidelity Investments: Thinking Big

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People Mashups - The power is in the discussion not the presentation #HCBOS #HCKC #HCSFBay

I just read a great article by Peter Bregman about how to run productive meetings.  His conclusion is that the number 1 killer of meetings is PowerPoint. Having sat through death by PowerPoint on so many occasions I have to wholeheartedly agree!

When I read Peter's article from the Harvard Business Review it reinforced for me the value of HealthCa.mp. 

The value is in the discussion and in breaking out of the silos. This is exactly what we accomplish at HealthCa.mp. 

I have been thinking about the dynamic nature of HealthCa.mp. The unpredictability of the outcome  but the incredible energy boost that everyone appears to receive as a result of participating. I would love to take the HealthCa.mp un-conference format in to other organizations and like Peter Bregman, help organizations run powerfully productive strategy meetings. If you would like to road test our field-proven Un-conference methodology in your organization then please get in touch. You can reach me via email at mark AT ekivemark DOT com.

If you want to experience the vibrancy of HealthCa.mp and help to transform HealthCare then come to HealthCa.mp. We have three events coming up:

Check out the Calendar at: http://healthca.mp/calendar

Then plan to join us in: 

- Boston, MA on Friday 9/14/2012 for HealthCa.mp/Boston at the Microsoft New England Research and Development Campus.

- Kansas City, MO on Saturday 9/22/2012 - more details to follow

- San Francisco, CA on Friday 10/5/2012 for HealthCa.mp/SFBay at Kaiser Permanente's world renowned Innovation Center in San Leandro.

We are looking for sponsors who want to support these great events. Our last event in Washington DC (HealthCa.mp/DC) generated more than 3.1 million Tweet Impressions  If health care is important to you then you need to be part of one of the liveliest Health Related People Mashup events!

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A sad day. Stephen R Covey author of the 7 habits RIP - we owe you so much

Yesterday we heard the sad news that Stephen R. Covey died from complications from a bicycling accident he had in April. Stephen was 79. 

Stephen Covey wrote the book "The Seven Habits of Highly Effective People." (Here is the Kindle Edition of the book.) 

But it was so much more than just a book. I still count it as one of the major influencers that changed the way a generation thinks. I have always tried to follow those seven habits. When a book shapes decades of life for millions of people that is a testament to the influence the Stephen had.

If you want a quick recap of the seven habits you can go to Wikipedia. But here is a recap. In memory of Stephen R. Covey I urge everyone to review these habits and apply them:

1. Be Proactive
2. Begin with the end in mind
3. Put First Things First
4. Think Win-Win
5. Seek First to Understand, Then to be Understood
6. Synergize
7. Sharpen the Saw

If we each apply these seven habits, together we can make an immense positive difference in the world.

Stephen R. Covey Rest In Peace. You have given so much and we are eternally thankful.

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Thanks All! Build Your Social Brand Online is hot on LinkedIn

Today I gave a presentation on Building your social brand online.

I posted the presentation to my ekivemark account on Slideshare:  http://www.slideshare.net/ekivemark/build-your-brand-in-social-media-to-connect-with-opportunity.

Such are the wonders of Social Media that by the time I got home I found this message in my email:

Apparently my deck is proving popular on LinkedIn and made it to the Hot on LinkedIn section of the Slideshare.net home page.

Thanks!

I should probably record some audio for this deck and post it to my channel on YouTube. Let's add that to my ToDo list on Orchestra.com

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Apple settles the Proview dispute for $60M to begin selling iPads in China

Apple has settled the case with Proview over the use of the iPad name in China. Proview is effectively bankrupt so this should make their creditors happy. The cost to settle was $60M. For Apple this is small change. See the news article on TechCrunch.

Apple's costs for a base iPad are estimated at around $290. They make a 40% margin on the base model and higher end models are more profitable. 

By mty reckoning they need to sell about 300,000 iPads in China in order to pay off Proview. That shouldn't take long given that their revenue from China last year was about $7.9 Billion.

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IFTTT simple and awesome - Blogger links to Delicious

IfThisThenThat is an awesome service on the Interwebs.  It takes something that is often complex and makes it pretty darn simple.

The first clue comes on the home page. 

They explain it like this:

I find myself coming back to IFTTT when a service let's me down. In this case Posterous.

I have had an autopost setup on Posterous to post from my blog ekivemark.posterous.com to Delicious. Today I was doing some maintenance on my Posterous Blog and noticed that the Delicious autopost was not working. I tried re-posting some articles but no luck. 

So I followed Posterous' recommendation and removed the link and tried to re-activate it. Every time I tried to reactivate I got an error. No luck. So I put my thinking cap on.

ekivemark.posterous.com is not my primary blog. ekive.blogspot.com is. So rather than fix the posterous connection I looked for an alternative method. This is when I remembered IFTTT. 

I logged in to IFTTT.

I added Blogger as a channel and authenticated the connection between IFTTT and Google.

I then added Delicious and authenticated the connection between those two services. 

I then filled in a few fields to create a new "recipe". Basically telling IFTTT to post to Delicious everytime there is a new blog posted on my blog.

As a final step I made the recipe a shared recipe so others can take advantage of it.

Check out IFTTT - ingeniously simple, amazingly powerful. 

Take a look at the shared recipes. If you use Dropbox, Evernote, Twitter, Instagram, YouTube or any number of other channels you will probably find something useful.

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Next week I am hosting the #HCSM Review - Send me your submissions!

Next week I am publishing the HCSM Review on my blog at http://ekive.blogspot.com.
If you have seen any interesting articles that are relevant to Health Care Social Media then please send me the links, or the articles.

Thanks to those folks that have already sent me some interesting articles. THere has been a lot going on so I know there is going to be some great content to review.

I look forward to your submissions. You can either post a link as a comment on this post on the blog oremail me at mscrimshire AT gmail DOT com

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